"Bates 141 India has bagged a Bronze at Jay Chiat awards for Virgin Mobile."
Bates 141 India has bagged a Bronze at the global Jay Chiat awards for Virgin Mobile "Building a Youth Brand in a Youthful Country" under the "Campaign for a new brand" category.
This year's Jay Chiat awards have been awarded to 37 cases globally out of 187 entries and 46 shortlists. Bates 141 is one of the two agencies from India that won this award.
Said Dheeraj Sinha, Chief Strategy Officer, Bates 141 India, "Given the quality of competition, this is really a big win for us. This award puts us with the best in the world and is a huge encouragement for our belief in ideas which create discontinuous change in the culture and marketplace."
Jay Chiat Planning Awards are the biggest global awards that celebrate strategic brilliance. In the words of Nancy Hill, president and CEO, (AAAA), the winners of the 2009 Jay Chiat Awards represent the best strategic thinking around the world.
About the Jay Chiat Planning Awards
Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning to the United States. In 2007, a new international category was established to recognize the best contribution of planning for communications that ran in international markets.
The awards are presented each year at the 4A’s Account Planning Conference in recognition of planners who have developed strong and innovative insights, and seen their work evolve through creative that affects both the consumer and the business.