Challenge:
Promote the new Adobe Photoshop CS4 editor through software-asli.com (real-software.com).
Change:
‘As Real as it Gets.’ Depict Photoshop in ‘real life’. It took a week to assemble the ‘tools’ and build the real life-sized set (7x5m). Some of the tools are bought while others were taken from the teams’ own personal collection.
Check:
It has generated massive hype and interest with the design and ad community in Indonesia and worldwide. We posted the behind the scenes ‘making of’ photos on the Art Director’s (Wanda’s) Flickr page. At first nothing happened but a few days later, the hits snowballed, 200,000 in the first couple of weeks. We have had requests for information from local designers as well as the L.A. Times!