What is a ChangePoint?
A command. An actionable implication of change for a specific client/brand.
A warning that a moment in time is coming when there is no turning back, when a way to do, see, make or sell things is being altered for good.
A springboard to big ideas that in turn, change things.
A motive for tracking change in the first place.
An outlook not just a way to know what happened but a way to determine opportunities and actions to be taken now.